Job Description
About Birdman
Birdman is Mexico's leading plant-based nutrition brand, born in Guadalajara and now actively scaling into the US. We've grown into one of the fastest-moving wellness brands in Latin America by obsessing over product quality, brand craft, and the communities we build — all while staying lean, fast, and founder-driven. Our D2C channel is a core growth engine, and we're building the in-house team to own it end to end.
About the Role
We're hiring a Performance Marketing Specialist (Lead) to take full ownership of paid media strategy and execution for our D2C channel across Shopify MX and Shopify US . Today, our paid operation lives mostly inside external Meta and Google agencies — you'll come in to take back strategic control, challenge them technically, and lead the channel to its next stage of growth. You'll own ROAS, CAC, and paid-attributed revenue, run Email and SMS in Klaviyo hands‑on, and direct a Creative Strategist (P...