Job Description
- Lead Generation & Acquisition
Drive high-quality leads through digital performance channels (SMS, paid media, search, social, affiliates, programmatic, etc.).
- Ensure consistent growth in qualified leads and customer acquisition at optimized costs.
- Cost & ROI Optimization
Achieve target Cost Per Lead (CPL) and Cost Per Acquisition (CPA) benchmarks.
Continuously optimize campaigns to improve ROI, conversion rates, and funnel efficiency.
- Campaign Planning & Execution
Plan, execute, and scale performance campaigns aligned with business objectives.
Design and test multiple creatives, CTAs, targeting strategies, and landing journeys.
- Audience Targeting & Data Utilization
Leverage customer data, telecom insights, and competitor intelligence to create highly targeted ca...