Job Description
The Pinterest Ads Specialist will be responsible for managing and optimizing paid media campaigns on Pinterest, with a clear focus on driving brand awareness, engagement, and conversions. This is a hands‑on, execution‑driven role where performance is everything — the ideal candidate knows how to turn platform strategy into measurable results through visually compelling, data‑backed campaigns
What will I be doing?
- Manage and optimize Pinterest Ads accounts end-to-end.
- Plan, launch, and scale campaigns across traffic, conversions, catalog sales, and awareness objectives.
- Build campaign structures including ad groups, targeting, and budget allocation.
- Set up and maintain the Pinterest Tag and conversion tracking.
- Collaborate with creative teams to develop high‑performing, platform‑native ad content.
- Test creatives, audiences, and messaging to improve CTR, CPA, and ROAS.
- Monitor and analyze key metric...