Job Description
About The Role
The Programmatic Media Buyer will lead the execution and optimization of performance-driven programmatic campaigns across CTV, OTT, and digital audio platforms. This role focuses on direct-response outcomes such as lead generation and cost efficiency, not top-of-funnel brand awareness. The ideal candidate is analytical, proactive, and comfortable operating in a fast-paced, results-driven environment. You’ll work closely with our internal marketing team to launch, optimize, and scale campaigns, test targeting strategies, analyze performance data, and continuously improve results.
Location: Remote
Department: Marketing
Reports To: Director of Performance Marketing, Phil
What You’ll Do
- Build, launch, and manage programmatic campaigns across CTV, OTT, and digital audio platforms.
- Structure campaigns, audiences, and budgets to optimize toward CPA/CPL and conversion performance.
- Monitor pacing ...