Job Description
We are seeking a Senior Adobe Campaign Classic Engineer to join our team and lead the design and execution of complex marketing campaigns, leveraging Adobe Campaign Classic to drive customer engagement and achieve strategic goals.
Responsibilities
- Develop and execute marketing strategies to align with organizational objectives
- Design and manage complex campaigns using Adobe Campaign Classic, including resources, workflows, content blocks, fragments, and typology rules
- Ensure data quality and accuracy for precise customer targeting
- Implement automation processes to streamline campaign efficiency
- Leverage dynamic content and personalization to improve customer engagement
- Conduct A/B testing, analyze results, and optimize performance
- Provide data-driven insights and recommendations through reporting and analysis
Requirements
- 3+ years of experience in Digital Ma...