Job Description
Elevate your career as a Senior Analytics Lead in the Marketing department at Electronic Arts in Vancouver. Embrace hybrid work while shaping marketing insights through data-driven analytics.
This pivotal role entails leading EA's creative analytics initiatives, where your insights will guide marketing performance measurement. You will manage a team tasked with translating campaign data into strategic recommendations, fostering collaboration across teams to embed insights in planning and execution. Your leadership will directly influence marketing effectiveness and content evaluation.
Key Responsibilities:
• Build and lead the creative analytics team and frameworks
• Provide guidance to data scientists for data-driven insights
• Incorporate research insights into marketing strategies
• Communicate performance recommendations to stakeholders
• Create tools to facilitate ongoing learning and campaign evaluation
Requirem...
This pivotal role entails leading EA's creative analytics initiatives, where your insights will guide marketing performance measurement. You will manage a team tasked with translating campaign data into strategic recommendations, fostering collaboration across teams to embed insights in planning and execution. Your leadership will directly influence marketing effectiveness and content evaluation.
Key Responsibilities:
• Build and lead the creative analytics team and frameworks
• Provide guidance to data scientists for data-driven insights
• Incorporate research insights into marketing strategies
• Communicate performance recommendations to stakeholders
• Create tools to facilitate ongoing learning and campaign evaluation
Requirem...