Job Description
Senior Brand Manager works closely with the Head of Brand, direct reports and HQ colleagues. This role is responsible to create / localize brand’s creative identity and strategy across all touchpoints. Brand’s creative story & positioning should be based on data and local insights to drive TOM awareness, brand salience and per capita consumption via occasions. This role should combine strategic brand thinking with strong creative leadership to ensure culture relevant, insight driven impactful brand executions, people management experience and the capability to lead different level of stakeholders and to support HOB as a back up when needed.
RESPONSIBILITIESAreas that play to your strengths
All the responsibilities we'll trust you with:
Lead end-to-end creative development across all brand initiatives
Lead the development of annual and seasonal creative ideas / campaigns / occasion aligned with strategy
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