Senior Channel Strategist (Web Experimentation & Personalization)

Overview

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Everyone is part of the story, and creative, data‑driven experimentation is key to delivering the best help experience for fans.

Senior Channel Strategist (Web Experimentation & Personalization)

We’re hiring a Web Experimentation Strategist to design, execute and analyze experiments that shape the EA Help web experience. The Senior Channel Strategist will use Optimizely to test and personalize digital experiences, help fans get the right help faster, and deepen engagement across EA’s support ecosystem.

Responsibilities

• Build the experimentation program for EA Help—designing, setting up, and managing A/B and multivariate tests in Optimizely.
• Define and maintain experimentation governance, including test intake, prioritization, and documentation processes to ensure consistent, scalable execution.