Job Description
The Global Market Manager leads global on‑market strategy and commercialization excellence for the molecular diagnostics portfolio, ensuring customer insights, market dynamics, and competitive intelligence are translated into strong demand realization and sustained business growth. This highly cross‑functional role partners closely with Downstream Marketing, MarCom, Supply Chain, Market Access, Medical Affairs, Regulatory, GCOE, and regional commercial teams to define on‑market strategy, align priorities, and execute global go‑to‑market plans.
Focused on global downstream marketing and lifecycle management, this role owns the Marketing Plan and drives commercial success across the product lifecycle—from pre‑launch readiness through on‑market growth and discontinuation. The Global Marketing Manager develops global launch toolkits, pricing and promotional strategies, messaging frameworks, training resources, and competitive positioning tools to enable strong regional execution...
Focused on global downstream marketing and lifecycle management, this role owns the Marketing Plan and drives commercial success across the product lifecycle—from pre‑launch readiness through on‑market growth and discontinuation. The Global Marketing Manager develops global launch toolkits, pricing and promotional strategies, messaging frameworks, training resources, and competitive positioning tools to enable strong regional execution...