Job Description
Transform member experiences as a Senior Lifecycle Marketing Specialist with Meridian. Focus on automating member journeys and refining engagement strategies to support growth and retention.
In this crucial role, you will leverage your expertise in journey development and CRM systems. You’ll design personalized member interactions while applying insights for targeted campaigns. Your collaboration with cross-functional teams will ensure seamless journey management and continuous improvement.
Key Responsibilities:
• Automate personalized journeys utilizing Dynamics 365
• Analyze data flows for optimal CRM design
• Test and enhance communication strategies for better engagement
• Collaborate with analytics teams on journey execution
• Monitor performance metrics to refine user journeys
Requirements:
• 7 to 10 years in lifecycle marketing development
• Financial institution experience preferred
• Proficient in CRM and marketing automation tools
• Knowled...
In this crucial role, you will leverage your expertise in journey development and CRM systems. You’ll design personalized member interactions while applying insights for targeted campaigns. Your collaboration with cross-functional teams will ensure seamless journey management and continuous improvement.
Key Responsibilities:
• Automate personalized journeys utilizing Dynamics 365
• Analyze data flows for optimal CRM design
• Test and enhance communication strategies for better engagement
• Collaborate with analytics teams on journey execution
• Monitor performance metrics to refine user journeys
Requirements:
• 7 to 10 years in lifecycle marketing development
• Financial institution experience preferred
• Proficient in CRM and marketing automation tools
• Knowled...