Job Description
About the Team
We’re looking for a Senior Manager, Acquisition to lead performance marketing across Canada, with a core focus on paid social as a primary growth lever. This role is responsible for scaling efficient customer acquisition by combining deep channel expertise (Meta, TikTok, etc.) with full‑funnel thinking, experimentation rigor, and strong cross‑functional execution. You will own strategy and execution across paid social while influencing broader acquisition channels, working closely with brand, analytics, product, and global performance teams.
Responsibilities
- Lead end‑to‑end strategy across Meta, TikTok, YouTube, and emerging platforms.
- Manage budgets, pacing, and performance against CAC, LTV, and ROAS.
- Drive creative‑led growth, partnering with brand and creative teams to unlock performance.
- Build and optimize full‑funnel acquisition strategies (prospecting → retargeting → conversion).
- Design and run...