Job Description
Senior Manager – Campaign Strategy & Optimization
The Senior Manager Campaign Strategy & Optimization helps develop and execute the strategy to optimize customer contacts within and across channels. The leader will work closely with P&BB product and channel leaders to drive incremental revenue and ensure that targeted communications are continually improving performance and results. The Senior Manager will also be accountable for improving and developing campaign processes resulting from new capabilities that integrate into campaign operations. Responsibilities
Ability to deploy the Customer Optimization strategy within and across channels to increase revenue, improve response and drive improved customer & frontline satisfaction. Manage and continuously improve overall customer communication within and across channels. Overall reporting of targeted Customer communications for the Customer Optimization team as well as channel performance. Proactively translate analytic...
The Senior Manager Campaign Strategy & Optimization helps develop and execute the strategy to optimize customer contacts within and across channels. The leader will work closely with P&BB product and channel leaders to drive incremental revenue and ensure that targeted communications are continually improving performance and results. The Senior Manager will also be accountable for improving and developing campaign processes resulting from new capabilities that integrate into campaign operations. Responsibilities
Ability to deploy the Customer Optimization strategy within and across channels to increase revenue, improve response and drive improved customer & frontline satisfaction. Manage and continuously improve overall customer communication within and across channels. Overall reporting of targeted Customer communications for the Customer Optimization team as well as channel performance. Proactively translate analytic...