Senior Manager – CRM & MarTech

Sir H.N. Reliance Foundation Hospital & Research Centre

Mumbai, Maharashtra, India

Full time

Posted June 15, 2026

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Job Description

Job Title: Senior Manager  CRM & MarTech (CDP + Microsoft Dynamics Journeys)
Department: Marketing

Role Purpose
Lead the hospitals CRM and MarTech stack to orchestrate patient journeys across channels (Email/SMS/WhatsApp/App), powered by a Customer Data Platform (CDP) and Microsoft Dynamics 365. Own segmentation, personalization, and automation that improve patient acquisition, retention, reactivation, cross-specialty referrals, and overall lifetime value (LTV) while maintaining DPDP Act compliance, TRAI/DLT messaging standards, and alignment with ABDM/NDHM data principles.

Role Responsibilities
1) CDP & Data Architecture
Design CDP schema mapping (Patient, Appointment, Encounter, Servic...
            

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