Job Description
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Senior Marketing Automation & Lifecycle Manager
We’re looking for a Senior Marketing Automation & Lifecycle Manager to join our Financial Services team. You will build and design both the architecture and marketing strategy to lead an end-to-end lifecycle marketing program for Lightspeed financial services products across the funnel - from awareness to adoption to utilization.
What you’ll be doing
- Design and implement always-on lifecycle journeys across key stages (awareness, eligibility, adoption, utilization, renewal)
- Build and own the underlying lifecycle architecture, including Salesforce Marketing Cloud configuration and data flows
- Transition marketing from batch campaigns to trigger-based, behavior-driven messaging
- Partner with Product, Data, and Engineering to define audience segmentation, triggers, and activation strategies
- Develop scalable personalization fr...