Job Description
Job Start Date: ASAP
The job description outlines the role of a Senior Marketing Automation Manager, emphasizing the use of Marketo and other tools to drive campaign effectiveness and growth within a dynamic marketing team.
This is a full-time position working out of the Downtown Toronto office, off of Union station.
Here’s a structured summary and analysis of the key points:
Job Purpose
* Role Focus: Implementing automation campaigns across group companies to engage prospects and clients.
* Environment: Fast-paced, supportive, and growth-oriented with a focus on achieving results through teamwork.
Responsibilities
Campaign Implementation and Management
* Use Marketo for various campaign types (email nurture, webinars, events, gated content) across client and prospect communications.
* Manage and monitor multiple nurture programs to ensure effective lead progression through the sales funnel.
Camp...