Job Description
About the Role At Float, Product Marketing Managers are adoption architects—they own the strategy and execution that drives product adoption across the entire customer journey.
This is a hands‑on, individual contributor role. You will partner closely with Product, Sales, Customer Success, and Marketing to turn Float’s multi‑product platform into clear, compelling narratives and programs that drive usage, adoption, and expansion.
This is not a role focused only on launches. You will work end‑to‑end across acquisition, activation, adoption, and expansion, owning outcomes not just deliverables.
What You’ll Own 1. Product Adoption Strategy & Execution
Own strategy and execution to drive product adoption across the full customer journey (pre‑ and post‑sale)
Translate product capabilities into clear, differentiated messaging and positioning
Identify adoption gaps and design programs to improve usage and engagement
2. Go‑to‑Market...
This is a hands‑on, individual contributor role. You will partner closely with Product, Sales, Customer Success, and Marketing to turn Float’s multi‑product platform into clear, compelling narratives and programs that drive usage, adoption, and expansion.
This is not a role focused only on launches. You will work end‑to‑end across acquisition, activation, adoption, and expansion, owning outcomes not just deliverables.
What You’ll Own 1. Product Adoption Strategy & Execution
Own strategy and execution to drive product adoption across the full customer journey (pre‑ and post‑sale)
Translate product capabilities into clear, differentiated messaging and positioning
Identify adoption gaps and design programs to improve usage and engagement
2. Go‑to‑Market...