Job Description
The SEO Content Specialist reports directly to the VP, Digital Marketing and works closely under our SEO Manager and Content Marketing Manager, and alongside our developer partners.
This individual supports SEO and content marketing initiatives across a range of client accounts. The role blends content development, on-page SEO/GEO execution, and performance analysis—requiring someone who is equally comfortable writing, optimizing, and interpreting data.
Key Responsibilities
- Generate SEO-optimized meta titles and meta descriptions
- Write and edit SEO-focused website and long-form content
- Optimize alt text and on-page elements for search visibility
- Upload and publish content across CMS platforms (e.g., Craft CMS, Wix, Shopify, WordPress)
- Implement edits, revisions, and feedback efficiently and accurately
- Conduct keyword research, market research, and competitor analysis
- Identify content gaps ...