Sessional Lecturer BUS 317 001 (Digital Marketing Strategy) - Fall 2026
University of Regina
Job Description
Position Summary
Position Summary:The Paul J. Hill School of Business at the University of Regina invites applications for one Sessional Lecturer to teach the following in person course during the Winter 2026 semester.BUS 317 – Digital Marketing Strategy
This course examines leading trends in digital media and the evolving impact on marketing strategy. Focus will be placed on increasing competitiveness through optimal use of digital media tools and platforms to increase both marketing strategy effectiveness and efficiency. All “4 P’s” of on-line products, pricing models, distribution methods, and use in promotional strategy will be examined. Customer relationships, engagement, and empowerment are also considered.
The Fall 2026 semester class period is from September 1, 2026 to December 7, 2026 with the final exam period running from December 9 to 22, 2026. Maximum enrolment for this course is 48 and a Teacher Assistant may be provided ...