Sessional Lecturer- HAD5767H: Health Services Marketing

CUPE Local 3902 (Unit 3) Job Posting

Sessional Lecturer Position

Posting Date: May 22, 2026

Program: Master of Health Science in Health Administration (MHSc)

Sessional Dates of Appointment: Fall 2026, September to DecemberExisting Vacancy: Yes

Course Title: HAD5767H: Health Services Marketing

Course Description:

To dispel a common misunderstanding: Marketing is NOT selling, and it is NOT advertising per se. Rather, Marketing can be best described as: The process by which companies/organizations engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return. In other words, Marketing does not revolve around “selling” the product or service to a customer but rather causing the customer to “buy” that product or service, thus benefitting both the marketer and the customer. 

Every single produc...