Sr. Enterprise Product Marketing Manager, Surveillance
TP-Link North America, Inc.
Job Description
Overview:
We are seeking a dynamic and results-oriented product marketing manager, video surveillance to lead go-to-market strategies for our VIGI business surveillance solution and product portfolio. In this role, you will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning.
Key Responsibilities:
· conduct market research initiatives and competitive analysis, and lead customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.
· Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling...
We are seeking a dynamic and results-oriented product marketing manager, video surveillance to lead go-to-market strategies for our VIGI business surveillance solution and product portfolio. In this role, you will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning.
Key Responsibilities:
· conduct market research initiatives and competitive analysis, and lead customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.
· Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling...