Strategic Planning Manager

dentsu

Ho Chi Minh City, Ho Chi Minh City, Vietnam
Full-time
Posted February 25, 2026

Job Description

The purpose of this role is to work with strategy lead to craft strategic outputs including creative briefs, research reports and analyses, selling narratives, strategic POVS and go-to market plans

Job Description:

1. Communication Planning & Strategy:

  • Independently handle project & deliver good strategic approach from A to Z (research, strategy development, outcome delivery) while overseeing & managing other projects.

  • Play a role as a persuader to convince account & creative teams in creative briefing session: identify consumer insights & opportunities to translate them into strategic & creative platform. The ability to make complex subjects understandable.

  • In strategy approach, identify big picture & vision for clients which align & contribute to meet their business objectives.

  • Work with accounts to identify opportunities to offer more services for current clients.

  • 2. Directly work & consult fo...