Trade Marketing Specialist

Brown-Forman

Warsaw, Poland, Poland
Full-time
Posted June 10, 2026

Job Description

Quote from Hiring Manager
This position will be focused on strengthening our position by developing compelling activities able to turn brand choices into purchases.

**What You Can Expect**

● Activity Planning: Contribute to the preparation of a 12-month activity calendar and support the 4Ps through detailed analysis.

● Market & Customer Insights: Advise on customer and channel understanding, co-create customer plans, and identify new market opportunities.
● Sales Collaboration: Work closely with the Sales Team and Key Account Managers to turn selling stories into effective sales tools and execute contractual provisions.

● POSM & Activations: Lead the development, production, and distribution of POSM materials, and manage in-store consumer activations.
● Communication & Budget Management: Ensure proper communication with the Sales Team and trade partners, track trade-related spending, and manage document flow related to trade activities.
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