Job Description
Responsibilities
- Collaborate with key brand stakeholders and cross-functional teams to understand business objectives, campaign measurability, and develop and execute analytic plans to measure performance and inform data-driven strategies that enhance the omnichannel experience.
- Provide actionable insights through on‑going reporting and ad hoc analyses of all omnichannel engagements and digital tactics, including personal and non‑personal promotions.
- Support development and implementation of machine learning algorithms to drive personalized recommendations and targeted marketing campaigns across channels based on individual preferences and behaviors.
- Conduct in‑depth analysis of various data sources (promotional and non‑promotional data) and develop predictive models to forecast HCP preferences, behavior, and overall omnichannel engagement.
- Analyze marketing performance using statistical and/or machin...