Job Description
Purpose As Vice President – Global Product Marketing, Lending & Cards, you will drive the global positioning, messaging, and go-to-market strategy for iGCB’s, Lending & Cards product portfolio. You’ll lead the development of a compelling product value proposition across geographies, craft integrated global campaigns, and enable sales with differentiated content and demand generation programs and own to Lead pipeline for both the businesses. This role requires hands-on experience managing product marketing initiatives across India, GCC and pref across multiple global regions. The person should be experienced in working with senior stakeholders, industry analysts, and cross-functional teams to deliver measurable outcomes. Key Accountabilities Lead Global Product Marketing for Lending and Cards. Define global product positioning, messaging, and differentiation strategies aligned to buyer personas and industry trends. Develop and execute global campaigns and launch plans, ensuring regional...